With a charisma-free frontman in Stuart Rose and initials that may remind people of bovine disease,perhaps they should call the campaign EU Active June Sarpong, the coolest Blue Peter presenter never to have presented Blue Peter, or bounced on to the makeshift stage. “We need the efficiency of the Germans,” she enthused, neatly overlooking the efficiency with which VW fiddled its diesel emissions. “We need the pragmatism of the Finns and the innovation of the Swedes.” Choosing to launch the Britain Stronger in Europe campaign with a list of national stereotypes was about as shining as calling yourself something that will inevitably be shortened to BSE. Only Europe with Britain Organising most of its Legal Affairs (EBOLA) could have been more of a car crash. Not that stereotypes dont have their uses: only the British passion for hypothermia could have made an unheated, and archaic warehouse in the heart of London’s hipsterland seem like the ideal venue for the launch.
Continue reading...
Source: theguardian.com