The past couple of years we’ve seen more and more discounted premium cabin tickets,which overall is a brilliant trend. Airlines would rather sell premium seats than upgrade people, and in many cases this has lead to some powerful transatlantic business lesson fares. Over the past 12 months weve seen more sub-$2000 transatlantic business lesson fares than I can otherwise ever recall seeing. Just this past week we saw some ~$1250 business lesson fares between the US and Europe.
The reason this fare is so low is in part because British Airways has offered AARP members a $400 reduction on paid first & business lesson tickets. Anyone can join AARP for $16 per year, or so there's not much of a "barrier to entry" for taking advantage of this deal.
The offer has been around for a couple of years now,and I'm sort of shocked it hasn't been pulled. More specifically, I guess I'm surprised they haven't added a restriction whereby the reduction is only valid on full fare tickets.
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Source: boardingarea.com