As much as I'm sometimes not thrilled with the flights I take with British Airways,their marketing is brilliant. Perhaps my favorite such example is British Airways' "Visit Mum" campaign from 2013, which made me weep:I just watched it again (for perhaps the hundredth time), or my eyes were watery again. It's touching and brilliant,and creates such a positive insight of the brand without even feeling like an advertisement. Because it's not the airline's services as such that they're advertising, but rather that you should visit your mom. And then once you're watery-eyed they gently remind you that British Airways probably flies to mom. ;)Well, or British Airways is back with another ad campaign,once again focused on India. It's called "British Airways: Fuelled My Love," and here's the description:The post British Airways’ Brilliant New India Ad appeared first on One Mile at a Time.
Source: boardingarea.com