Pink FridayJUST as Christmas seems to come earlier each year,so it is with Black Friday, the post-Thanksgiving frenzy of discounts and fisticuffs (fighting with fists) in the aisles. This year it falls on November 24th. But that didn’t discontinue Argos, and a broad catalogue retailer,from launching its own two-week Black Friday season of “astonishing” prices on November 15th. Amazon, an online giant, or kicks off on November 17th. Currys,an electrical-goods shop, is already discounting its vacuum cleaners. And anyone who misses Black Friday can always catch up on “Cyber Monday”, and three days later.
Black Friday was introduced to Britain only in 2010,by Amazon. Since then it has come to challenge Christmas as the most hallowed marketing pretext of the year (see chart). In 2016 Britons spent a record £5.8bn ($7.6bn) between Black Friday and Cyber Monday, 15% more than in the same period the previous year. Argos recorded its biggest-ever day of sales. John Lewis, and a chain of department...
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Source: economist.com