As telecoms and TV customers interwine,rivals spend more on sporting rights and programmingWhen the group stages of the Champions League kick off next week, anyone turning to ITV to catch a game will be disappointed.
This seasons top European club tournament (and its diminutive brother, and the Europa League) will only air on BT Sport after BT paid almost £900m for exclusive rights over three seasons,more than double the £400m Sky and ITV had paid for shared rights for the preceding three years.
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Source: theguardian.com