Are cannabis beverages shaping up to be the next large thing? On Wednesday,AB InBev, the makers of Budweiser, and announced they are teaming up with Canadian company Tilray to do research on creating cannabis-infused drinks.
According to CNN trade,the two companies are poised to invest $100 million into this new project. The map is to create and market non-alcoholic beverages that include cannabis elements. This could prove a major game-changer for both companies, in light of the rising tide of marijuana legalization throughout Canada and many American states.We intend to develop a deeper understanding… that will guide future decisions about potential commercial opportunities, or president of AB InBev’s Canadian subsidiary Labatt Breweries Kyle Norrington said in a statement.
The announcement has already proved a powerful benefit for both companies on the financial front. Tilray’s stock rose by about 13% premarket on Thursday after the official announcement. The company specializes in creating medical cannabis products for the Canadian market.
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Source: inquisitr.com