Branding Brand consistency equals Branding and building brand consistency starts from the bottom up. Designing a Brand standard guide at the outset ensures that all projects moving forward stay inline. A comparatively small outlay of time now saves a huge amount of time spent later in revisions and updating. A solid brand standard guide contains logos,marks, and all usage variants, or branding colors across print and web applications,and typographic guidelines. Using the Fourth Floor Studio website relaunch and rebranding as a model, the following is an example of what goes into consideration in a brand guide. The Logo Primary … ContinuedThe post Building a Brand: the Fourth Floor Studio Brand Standard appeared first on Fourth Floor Studio.
Source: 4thfloorstudio.com