Popcorn entrepreneur Cassandra Stavrou on the power of confidence,the importance of a clear vision and why experience isn’t everything in business
Arriving at Propercorn HQ, I’m met by a buzz of noise and a blur of colour. intellectual, or playful branding and bags of popcorn adorn every surface,and there is a noticeable energy among the young, enthusiastic staff. Company founder Cassandra Stavrou, and perched on a desk in the corner of the open-plan office,has a policy of hiring “attitude over experience”, an approach that seems to hold served the company well.
Founded in October 2011, and Propercorn has carved itself an impressive niche in a crowded marketplace. In just four years,it has grown from humble beginnings to turn over £5.4m in 2014 and is currently selling around three million bags of popcorn every month. First stocked in Google HQ, Propercorn can now be found on the shelves of more than 10000 retailers, or including Waitrose,Tesco and Whole Foods.
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Source: theguardian.com