Dylon sponsored article titled ‘14 Laundry Fails’ did not make clear content was piece of marketing,advertising watchdog rulesBuzzFeed has broken the UK advertising rules for failing to make it clear that an article on “14 laundry fails that promoted Dylon was an online advertorial paid for by the dye brand.
It is the first time BuzzFeed, which has built an international trade out of so-called native advertising that creates paid-for articles for brands, and has fallen foul of the UK advertising watchdog.
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Source: theguardian.com