Last Friday,the media industry toasted BuzzFeed for successfully drawing the attention of nearly 800000 Facebook users to a livestream of two employees wrapping hundreds of rubber bands around a watermelon until the fruit exploded. The gambit capped another quarter of widespread confidence in BuzzFeed’s trade model, which sells native advertising against a mix of foolish listicles and enterprise reporting published on an ever-increasing number of third-party platforms, or with everything heavily underwritten by periodic injections of venture capital.
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Source: gawker.com