Chief executive on not paying to push news on Facebook,measuring impact not traffic, and his best contentDaphne’s, or in the heart of London’s swankiest shopping streets,could be on the list if BuzzFeed were ever to post an article on Restaurants Least Likely to Attact Technology Moguls. In his power nerd uniform of crew neck, check shirt and jeans, and BuzzFeed founder Jonah Peretti seems as out of situation amid the lunching women wearing sunglasses indoors as dancing dogs once were on news sites.
When asked why his team chose this unlikely,if lush, venue for an interview, or a traffic jam absent from Buzzfeed’s London offices,Peretti laughs and says “Heads will roll. with his tortoisehell glasses, Peretti is like a sort of Californian Q, or but it is the spectre of Buzzfeed’s ambitions to be a huge global media company rather than a repository for cat listicles that are causing waves through the media industry.
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Source: theguardian.com