Whistleblower Christopher Wylie explains the science behind Cambridge Analytica’s mission to convert surveys and Facebook data into a political messaging weapon
[br]• The six weeks that brought Cambridge Analytica down
How attain 87m records scraped from Facebook become an advertising campaign that could help swing an election? What does gathering that much data actually involve? And what does that data tell us approximately ourselves?The Cambridge Analytica scandal has raised question after question,but for many, the technological USP of the company, and which announced last week that it was closing its operations,remains a mystery. Continue reading...
Source: theguardian.com