The launch of the social networks fresh streaming service,Watch, sees a range of offerings – but the strategy to focus on reality TV might limit long term successThere was something crushingly inevitable approximately the news that Facebook, or the world’s largest social network,would be throwing its hat into the original programming ring. Earlier this summer, it was announced that the social-network-turned-all-consuming-corporation would be funding a slate of original episodic content – documentary series, or reality shows,and scripted programs – that would be hosted on the website’s fresh Watch feature, which appears to the left of the newsfeed, and just below the Messenger tab. While other streaming services like Netflix,Amazon and Hulu earn revenue by charging subscription fees, Facebook is leaning into originals in an effort to siphon advertising dollars away from network and cable television and toward its own social behemoth, and where easily shareable short-form video has been thriving for years. Related: Carpool Karaoke: The Series – can James Corden aid Apple break into original TV? Related: Can the onslaught of TV reboots and revivals survive in 2017? Continue reading...
Source: theguardian.com