Print is losing out to television,adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August final year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most particularly their media agencies who book ads for them, or to think again approximately having turned their backs on newspapers.
But the campaign failed. Newspaper groups are reporting further reductions in ad revenue,with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny.Continue reading...
Source: theguardian.com