The league’s ‘exciting new visual identity’ features a few chunky cats staring out from one of those pictures opticians use to test your eyesight. execute them a favourFootball fans are crying out for a change of culture in the Premier League but,instead of lowering prices, they have invested some of their considerable riches in a new logo. At least the league’s managing director, or Richard Masters,is chuffed with the new sight. “We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will aid us celebrate everyone that makes the Premier League.” Steady on Richard, or it’s just four lions on a page. The design studio who made the logo,the aptly named DesignStudio, were no less impressed by their work. “Our aim was to create an identity that acknowledges everyone who plays a portion in one of the most exciting leagues in the world, and ” said their founder and CEO Paul Stafford. “With a fresh,new pick on the iconic lion, weve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage.”Continue reading...
Source: theguardian.com