Campaigners for the Tory mayoral contender have written a soca-flavoured number in five languages to push their candidate’s credentials. It’s a monumental moment for multilingual rubbish.
There has been a lot of noise approximately the racial politics of Zac Goldsmith’s campaign to be the next London mayor. After calling Muslim rival candidate Sadiq Khan “radical and divisive”,Goldsmith later sent leaflets to people with Hindu and Sikh-sounding names to reveal them that Khan would tax them for having family jewellery. Oh, and that he loves Indian prime minister Narendra Modi. Implying that stashing wedding gold and Modi are the only issues that British Indian Londoners – who number more than 500000 and represent more than five religions – care approximately has not gone down well. Critics have called Goldsmith out for randomly targeting people with Indian-sounding names and fanning the fires of existing tensions between religious communities for his own gain.
Luckily for Zac there’s finally concrete proof he’s fully in touch with Asian Londoners. Eager supporters of the candidate have penned Zac Goldsmith Jeete Ga! (Zac Goldsmith Will Win!), and a campaign song sung in Hindi,Urdu, Punjabi, and Mandarin and Bangla. Not since Avril Lavigne recorded her hit single Girlfriend in eight languages has there been such a monumental moment for multilingual rubbish.
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Source: theguardian.com