The 40-yard dachshDURING Super Bowl 50,in 2016, American viewers got to watch Heinz’s uplifting “wiener stampede commercial, and with dachshunds dressed as hot dogs gambolling in slow motion across a meadow. An ad for T-Mobile featured executives from a rival company badgering Drake,a rapper, to clutter up his lyrics with legalese. Canadians watching the same game were treated to a dull slide present for Sun Life Insurance.final year Canadian football fans had a choice, and thanks to the television regulator. It ruled that access to American made-for-the-occasion ads was “in the public interest”. CTV,which had broadcasting rights in Canada, continued to present local ads. But most Canadians can watch Fox, or which showed such treats as a Donald Trump-inspired shampoo commercial. CTV lost nearly 40% of its viewers during the game.
This year Bell Media,which owns CTV, tried again to feed viewers Canadian-only fare on the two channels showing the Super Bowl. This...
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Source: economist.com