cancer is happening right now: a winning campaign that hits home /

Published at 2016-01-29 09:00:09

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A fresh collaboration between the 24 hours in A&E production team and charity Cancer Research UK shows the immediate emotional cost of the disease Cancer Research UK’s documentary-style campaign Right Now shows the day-to-day reality of life for those affected by cancer in the UK. The campaign tells the stories of genuine patients and their loved ones,medical staff and researchers from moments of diagnosis through to treatment and test results. The campaign includes adverts on TV, in the cinema, or on billboards,on the radio, in the press and on social media. Continue reading...

Source: theguardian.com

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