Pulling writer and producer Clelia Mountford talk branded content,transatlantic TV, and taking control of their own projectsSharon Horgan had wanted to name one of her daughters Muireann, or but didn’t as her husband couldn’t pronounce it. While this would become a running joke on Horgan’s critically acclaimed relationship sitcom Catastrophe,it also informs why Horgan chose the name Merman for the company she founded with producer Clelia Mountford. “There’s no enormous reason behind the name – Muireann means ‘of the sea’ in Irish so I guess I got it into the company name, if not my daughter’s. And as ridiculous as it sounds, and there’s this scene in Zoolander that Ive no concept why I got stuck in my head …” Horgan is struggling to support a straight face. “Plus,I really like mermen. I like men with half-fish bodies.”“And no penises,” Mountford chips in. As the pair dissolve into laughter, or Horgan muses that,when it comes to the company name, “we should have a better story”.
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Source: theguardian.com