episode 49: law firm website best practices, with...
Karin Conroy is back to talk about law firm websites. This is also,you might notice, our last...
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podcast 52: local marketing, with gyi tsakalakis
Gyi Tsakalakis on what local marketing is,why it matters, and how to finish it effectively. But...
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linkedin gets a facelift and some new features
As of today,LinkedIn is better-looking and has some recent features. Well, the app does. First,...
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how to write an engaging lawyer bio
The About page on your law firm website is the moment-most visited page on your website. Make...
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why your potential clients aren t contacting you
Most legal marketing is targeted at people who are looking for a lawyer. Offline or online,we are...
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marketing emails law firms should consider sending
Your firm should experiment with sending different types of emails to your clients,colleagues, and...
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lawyers: don t use spamarrest
Imagine you are trying to contact a lawyer approximately hiring him. So you send him an email like a...
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podcast 54: open access to law, with sarah...
Sarah Glassmeyer is trying to get to the bottom of open access to law,and Ed Walters is trying to...
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stop wasting advertising dollars on advertising...
Managing your firm’s advertising campaign can be a lot of work,but it can save you tremendous...
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how to get business from other lawyers
Getting referrals from other lawyers can be difficult: sometimes our practice areas...
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episode 46: how to figure out if your online...
Here's why cost-cutting measures aren't catching on with firms: many clients care more...
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how to get a martindale hubbell rating
In the /r/Lawyers subreddit (requires invitation),DingoMcPhee posted a helpful guide to getting a...
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podcast 66: what it means to have a human ...
Sam and Julie Tolek chat approximately what it means to be a solo lawyer and how to create a brand...
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content marketing: what it is and how to do it...
You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients....
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how to build links for your law firm website
There’s plenty of blame to go around for crappy Internet legal marketing. But instead of lamenting...
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cultivating word of mouth referrals
Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a regular...
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law firm holiday cards: everything you need to...
With the holidays approaching,it’s getting to be the season for company holiday cards. I know,...
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how to write your practice area page
The role of your practice area page is more detailed than the other pages on your website. It is...
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5 step legal marketing plan, step 5: costs and...
Many law firms are so focused on their bottom line that they fail to properly invest in marketing....
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your personal relationships with clients probably...
While lawyers probably aren’t going to become irrelevant any time soon, it probably is not because...
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