mobile apps could save the music industry
As music adjusts to the rise of streaming,artists could find modern fan appreciation by embracing...
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big cities don039t have a monopoly on creativity
The world’s largest cities are where most people seek for innovation,but it’s often in smaller...
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how to survive modern working life a guide to...
From swearing in meetings to dealing with a clients entourage,the workplace is fraught with pitfalls...
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move over edina monsoon meet today039s six mighty...
The role of the PR has evolved from the days of the boozy lunch hound in Absolutely Fabulous....
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general election the pr039s nightmare
It’s the ultimate test of your creativity and persistence – not only to fit your clients into...
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internet of things risks and opportunities for...
Join us at 1pm (BST) on July 14 to discuss how businesses can capitalise on and protect themselves...
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the battle to become an ingredient brand
The rise of digital platforms and the internet of things means the future of branding could lie in...
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future of digital advertising consumers and...
Free content on the web can only survive if consumers pause using ad blocking software but...
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wearable devices tracking your every step may not...
Self-tracking apps and devices allow us to monitor our behaviour,but we should be cautious in...
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football039s worst branding own goals
Sports fans are loyal to teams to a degree that brands can only dream of,but from time to time,...
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cannes lions will advertising ever again be about...
The winners of this years festival highlight that advertising,in its rush to prove that it is...
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dear bullying client it039s not a playground you...
I don’t want bullies to drive absent top talent from the PR profession. Here are my top tips to...
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how to build a winning ad campaign top tips
We round up the best comments,case studies and insights from our webchat on how to create mighty...
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marketing risks becoming mechanistic without...
The new digital marketing machine is increasingly concerned with data but we need to remember that...
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more pa than pr welcome to the world of luxury...
From babysitting and dog walking to booking taxis and fixing form-up,the list of ridiculous demands...
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mobile experience can lead the retail revolution
Online and physical stores must compliment each other to beget the most of digital’s...
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amazon at 20 what has the online giant ever done...
The e-commerce site is 20 years old this week. So what influence has it really had on the retail and...
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great ads should be awarded but the methodology...
Awards play a vital role in the advertising industry,but the categories used at Cannes Lions belong...
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cannes lions is moving from a festival of...
While billed as the domestic of great ideas,Cannes is really a space where buyers and sellers...
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alphabet might appease share holders but has it...
Google’s rebrand is a smart commerce poke but it lacks the inspiration that we have come to expect...
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brands agencies and payment terms in search of...
Join us and a panel of experts from 6-9pm BST on 2 September to discuss the relationship between...
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i039ve been viciously attacked for daring to start...
The reaction to Gadgette’s launch is another example of the industry’s sexism. We must shout...
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coding is the key in a world of robot workers
With a third of jobs at risk of automation,coding can better equip young people to thrive in the...
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coding is the key weapon in the battle against job...
With a third of jobs at risk of automation,coding can better equip young people to thrive in the...
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employers take note millennials are well versed in...
nowadays’s young people eat,drink and sleep social media – businesses could well reap the...
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brands should focus on a higher purpose not just...
keep sincerity at the heart of your brand and measure success by the ability to help people and do...
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how to protect your business from hackers
Recent incidents acquire shown the critical importance of taking effective action to ensure cyber...
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the smart home and a data underclass
The internet of everything means connected appliances can generate their own data. Marc...
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building a content strategy for the internet of...
In a connected world,marketers must use content to supply worthy experiences for people instead of...
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great marketing relies on a strong brand...
Without a robust core thought on which to build,even the most creative and well-targeted advertising...
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wireless could offer the answer to mobile data...
With Googles Project Fi set to offer a refund on unused data,mobile operators must retain up with...
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these open data pioneers are making cities smart...
Big business is often reluctant to open up its data but entrepreneurial pioneers are proving that it...
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how to build a winning ad campaign live webchat
From research and preperation to creative and distribution,join us and a panel of experts from...
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the workplace is dead long live the work space
In the battle to attract talent,businesses across the tech and creative industries are rethinking...
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science fiction as fact how desires drive...
Sci-fi helps us think ahead and predicts future technologies,but most importantly it creates debate...
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What will the workplace of the future look like?...
Join us and an expert panel from 5pm BST on Tuesday 4 August to discuss how technology is shaping...
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britain039s got talent how to ignite our creative...
Creative England’s chief executive believes the country’s economic future lies in its creative...
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making free pay seven lessons from media...
Music magazine,NME, is the latest publication to go free. What can they learn from other businesses...
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the data driven marketing revolution
With the rise of original digital technologies,marketers now have the ability to capture more...
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advertising has a moral duty to represent society
We’ve just had the first ‘feminist’ Cannes. Let’s expend that momentum to push for gender...
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the sound of silence new video tech looks beyond...
The spend of advanced video technology to listen to objects and buildings has indispensable...
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is artificial intelligence the next step in...
Ads that adapt to users reactions could represent the future for engagement with out-of-home...
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instagram has embraced advertising and that s no...
The photo-sharing app is now open to self-service ads,allowing brands to become part of the...
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from smart cities to diversity at work meet the...
tall commerce is often reluctant to open up its data but entrepreneurial pioneers are proving that...
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tldr so just how short should your online article...
While Quartz and Associated Press have shunned the archetypal 800-word article,the inverted pyramid...
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what does alphabet have to learn from other...
There have been some memorable rebrands over the past few decades. Alphabet should pay them close...
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seamless technology in an unthinking world a gift...
With cybercrime estimated to costs businesses more than $2tn by 2019,Marc Goodman, author of Future...
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what 80s tv can teach us about mobile advertising
Despite enormous advances in technology since the era of The A-Team and Alf,the ‘used world’ of...
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brands that come out for lgbt rights must proudly...
A rainbow-coloured tweet in support of gay marriage only goes so far. You need to build a credible...
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senior leaders suffocate creativity by trying to...
Instead of believing they have all the answers,leaders need to be comfortable with uncertainty and...
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what marketers need to know about consumers039...
New research shows that businesses must persuade customers of the benefits of sharing information...
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brand marketers need a new perspective on digital...
Marketers must shape their digital activity to reach the millions of consumers who aren’t...
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video ad content is now pervasive and powerful
Tech is transforming viewing opportunities for consumers and advertisers alike,says digital media...
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where are all the women inventors
23 June marks national Women in Engineering Day,but this year’s ‘Oscars of innovation’...
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six lgbt ads that challenged traditional adland...
A selection of the best advertisements that enjoy sought to tackle stereotypes and demolish typical...
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advertisers want your attention but how do they...
Drawing attention to advertising powers the likes of Google and Facebook – but in the digital...
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five ways to bring advertising to life in the...
As the number of connected devices grows,we look at how advertisers are making ever more creative...
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wise businesses listen to consumers039 privacy...
broad brands are showing the way by saying people should be in control of their own dataDebates...
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seven social media strategy mistakes brands still...
From not clearly aligning with a trade goal to expecting content to travel viral without...
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why women entrepreneurs are far less likely to be...
A new report shows businesses founded by men are 86% more likely to receive venture capital...
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why women entrepreneurs are far less likely to be...
A modern report shows businesses founded by men are 86% more likely to receive venture capital...
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open data is at the centre of london039s...
The capital has made major strides with open data initiatives. But questions remain approximately...
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apple pay what businesses need to consider before...
As the contactless system launches in the UK,companies must deem smart to take advantage of a...
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From Bloomberg to Quartz: five attempts to tackle...
We ogle some of the innovative techniques online publishers are using to hold the attention of their...
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10bn startups what top investors want from the...
As Europe notches up 40 startups valued at over $1bn,four experts ask how we can create an ecosystem...
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the data driven economy will help marketers...
The internet of things will improve marketers’ understanding of consumers,enabling them to better...
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apple serving ads based on financial data would be...
Company’s tender for credit-based marketing raises questions on the nature of targeted adsLast...
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cannes lions innovation 2015 as it happened
Updates,news and insights from the inaugural Cannes Lions Innovation festival Cannes Lions 2015:...
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upworthy reels in clickbait and moves into story...
The viral content site announces a major editorial overhaul that has been inspired by...
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will the internet of everything change how we shop...
Join us and a panel of experts at 1pm on Tuesday 18 August to discuss how the internet of everything...
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spinning more plates than ever my move from pr...
My decision to leave agency land raised colleagues’ eyebrows,but they were wrong to be so...
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netflix and spotify039s unlimited streams are...
Ownership is based on the concept of shortage – with music,TV and movies available whenever you...
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how to improve your tan and be a relatively...
From succinct pitching to ditching time wasters,this week’s secret PR exec offers tips for...
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what039s the key to a marketing hit an original...
The Beatles struck a chord with the apt combination of originality,creativity and innovation – a...
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Can AI help us solve the ad industry's...
Embrace the algorithm and we will future proof the sector for 2020 and beyond“Why is everyone that...
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creating standards for the internet of things live...
Join us at 1pm (BST) on 28 July to discuss how standards for the internet of things can be developed...
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cannes lions 2015 tech takes its place at the...
This year’s ad festival promises to reward those who hold made tech innovation central to their...
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releasing amy the inside story of the winehouse...
The film’s distributors on what has become the UK’s fastest-grossing domestic-grown documentary...
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what will the workplace of the future look like...
Here are the best insights from our online discussion on how next-gen tech will make a disagreement...
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the ones that got away investors reveal the...
It's not often that the stars of British business admit to lapses of judgment – and angel...
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the importance of trust and transparency in media...
At a roundtable hosted by the Guardian,industry leaders discussed the opportunities and challenges...
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what did we learn from startups at this year039s...
There was a renewed focus on startups at this year’s festival of creativity. Hannah Blake reflects...
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