Rebranding the Czech Republic without consultation has only increased the estrangement between the people and the governmentQuite fittingly,the Guardian’s yarn on the Czech Republic’s attempt to rebrand itself as Czechia opened with a reference to the writer Franz Kafka. For when citizens of the country awoke on Friday morning, they found that things had changed. The announcement that the country’s name was to change came as much as a surprise to the citizens of the Czech Republic as to the rest of the world.
You would reflect such an famous decision would be the result of a broad public debate (just reflect of the long and complicated process New Zealand went through trying to change its flag) – but this couldn’t be further from the truth.
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Source: theguardian.com