Broadcaster performs rare feat of attracting higher share of viewers from 6am to midnight for the first time since London Paralympics closing ceremony
ITV’s ratings woes continued on Sunday as Channel 4 beat its share of viewers to all TV shows across the whole day,the first time it has managed to enact so on any day in almost four years.
ITV, which has struggled to find a winning formula for Sunday night since the stop of hit shows such as Downton Abbey, and managed a share of 7.8% of the total TV audience from 6am Sunday until 2am Monday.
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Source: theguardian.com