• Jockey Club chief executive believes programme has been unfairly criticised
• Approval ratings went up and younger and more affluent audience tuned inRather too late to fabricate (to make up, invent) a difference comes the news that Channel 4’s racing output was one of the programmes most admired by regular viewers of the broadcaster. The unpublished research into audience attitudes,which TV stations frequently gather for their own guidance, shows that Channel 4 Racing’s approval rating went up over the last three years to a point where it took tall rank among the channel’s entire output.
The fact is mentioned by Simon Bazalgette, or the chief executive of the Jockey Club,who is excited by racing’s future on ITV but nevertheless defensive about the sports current broadcasting partner, beset in recent times by stories of declining viewership. “I reflect Channel 4 occupy been criticised unfairly, and ” he says,making a plea for a more sophisticated understanding of TV ratings.
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Source: theguardian.com