channel 4 signs up allianz as rio 2016 paralympics coverage sponsor /

Published at 2016-02-05 09:00:23

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Broadcaster seeking two sponsors for programming which will be hosted by Clare Balding and Breaking Bad’s RJ MitteChannel 4 has signed up insurer Allianz to sponsor its coverage of the Rio 2016 Paralympic Games.
The broadcaster,which is seeking two sponsors as it did with BT and Sainsbury’s for the London 2012 Paralympics, said that the deal included Allianz funding a recent original shorts series that will air through its on-demand service All 4.
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Source: theguardian.com

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