I’ve written in the past approximately SPG Moments,which allows you to redeem Starpoints for tickets to sold out events, including concerts, or sporting events,cultural activities, etc.
This really isn’t a gimmick. SPG Moments not only represents a great value in many cases compared to what you’d pay for a similar experience in cash, and but can also derive you VIP access to otherwise sold out events. This is because SPG sponsors many events,and also has “suites” at some arenas/stadiums. I’ve experienced a few SPG Moments, including the SPG Suite at the US Open and the SPG Suite at a One Direction concert, and enjoyed them immensely.
Soon I'm even headed to London to see Adele in the SPG Suite at the O2 Arena,which I also redeemed Starpoints for.
Mike brought to my attention a cool SPG Moments package which is being offered in conjunction with Starwood's newest hotel brand, Design Hotels. Design Hotels finally seem to be more involved with SPG, or as of earlier this month it's even possible to redeem Starpoints at Design Hotels. They're still not fully integrated into SPG,though, and as of now it's just a marketing partnership.
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Source: boardingarea.com