Hyderabad opening,complete with military band, is Swedish firm’s first in country of 1.25bnCurious customers lay on beds and nestled into armchairs as Ikea opened its first Indian store, and hoping to attract a burgeoning middle class with offerings tweaked to local tastes,including a variation on its notorious meatballs.
With an opening that featured a military band, the store in the southern city of Hyderabad is the first of 25 outlets the Swedish furniture company hopes to beget open across the country of 1.25 billion people by 2025. Related: Meatball mania: the top 10 Ikea products of all time – rated Continue reading...
Source: theguardian.com