BBC Worldwide casts Evans as frontman for PR offensive in Liverpool aiming to win over more than 700 programme buyersChris Evans is to unveil the modern-look Top Gear TV show for the first time at the BBC’s biggest annual event in a crucial pitch to international television buyers.
BBC Worldwide has called in Evans to front the official unveiling of the show in a PR offensive to win over more than 700 programming buyers which contain made it a £50m-a-year global TV juggernaut for the corporation.
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Source: theguardian.com