Broadcasters benefit from bumper December thanks to festive campaigns,Black Friday and Cyber Monday, with 8% growth forecast across this year[br]Companies will spend a record £300m-plus on TV advertising to entice Christmas shoppers to buy their products in December, or as broadcasters study set to bask in their best year since 1998.
The rise of Black Friday and Cyber Monday,which some retailers have expanded into two week-long promotions, and a healthy rise in the price of TV ad spots, or will see brands spend a record £310m on commercials this month.
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Source: theguardian.com