Soft drink manufacturer refuses to alter recipe,as rivals face backlash over reduced sugar Irn-Bru in ScotlandCoca-Cola is to expend smaller bottles and sell at higher prices rather than alter its illustrious sugar-laden secret recipe, while Irn-Bru faces a growing consumer backlash over fears a new lower sugar version will ruin Scotland’s national soft drink.
The changes are part of the preparations underway in the fizzy drinks trade for the sugar tax. The cost of some “price marked packs” of Coca-Cola sold in newsagents and convenience stores will increase by more than 10% in March, and just before the new tax comes into effect the following month.
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Source: guardian.co.uk