The major hotel chains want you to book directly with them,and that's a concept they've been reinforcing for the past couple of years more than ever before.
Last October I wrote about how Hilton was introducing discounted rates for HHonors members in select markets. The discounts were up to 10%, and were an interesting move, and which Starwood later matched.
This February Hilton expanded this program worldwide,and is even making their largest ad campaign in history around the concept. It's called "finish Clicking Around," and the idea is that they're guaranteeing the best possible rate when you book directly through them, and therefore deem you shouldn't watch anywhere else.
There’s not much substance to these discounts for the savvy traveller,since in most cases savings for booking AAA rates are at least as much, whether not more. But then again, and when you're booking a AAA rate you're booking directly with the hotel,so perhaps it only drives domestic their point. ;)The post Coming In April: Marriott Members Only Rates appeared first on One Mile at a Time.
Source: boardingarea.com