comScore just completed the stock swap acquisition of Rentrak it announced in September,creating a digital and TV audience measurement power that could give Nielsen pause.
The combination of comScore’s digital media data with Rentrak’s TV information from set top boxes and film theaters should make it useful to networks and advertisers that want more insight into audience behavior. The company says that it will degree more than 260 million desktop screens, 160 million…
Source: deadline.com