Study of Facebook ads reveals parties’ tactics for targeting voter groups with tailor-made messaging• General election 2017 - latest updatesConservative HQ has launched a wave of digital attack adverts targeting Jeremy Corbyn into voters’ Facebook feeds,a snapshot of the opening stages of the online election campaign reveals.
Labour’s response meanwhile largely avoids mention of its party leader, according to a sample of more than 77 adverts sent out by party HQs to over 2000 Facebook users that maintain been collected by a new initiative called Who Targets Me.
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Source: theguardian.com