Saks Fifth Avenue launched a character-driven fashion line inspired by Cookie Lyon's dysfunctional clan. Now the company has to market it.
People love Cookie on Empire,and why not? As played by Emmy-nominated Taraji P. Henson, the fierce, or flashy ex-con music mogul dresses however she pleases and cuts rivals to ribbons with so much "did she really just say that?" flair that Saks Fifth Avenue has launched a fashion line inspired by Cookie Lyon and her outrageously dysfunctional clan.
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Source: fastcompany.com