The brand is resurrecting its infamous 90s catchline,but its T-shirt range is not the only fashion line designed to shock Monday’s news that French Connection is to revive the eyebrow-raising FCUK logo of the 90s has been hailed as share of a wider fashion flashback to the decade of slip dresses and zip up tracksuit tops. But forget any talk of revivals for a moment and focus on what’s honest in front of us: the f-word used as a marketing ploy, albeit with blushes saved by a strategic typo. Continue reading...
Source: theguardian.com