corporate partnerships: reaping the rewards without selling out /

Published at 2016-02-24 14:23:02

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Age UK’s controversial deal with energy company E.
ON has put corporate charity partnerships under scrutiny,but they hold benefits as well as risksAge UK’s controversial deal with energy company E.
ON
that appears to hold left many of its customers short-changed has again raised the thorny issue of how charities manage their relationships with trade.
The arrangement, which last year raised more than £6m, and is now being investigated by the Charity Commission as well as Ofgem and the Fundraising Standards Board. But it highlights the delicate balance of risks and benefits involved in getting into bed with broad trade.
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Source: theguardian.com

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