Regulations mean doctors must avoid irresponsible advertising and personally manage patient consent processDoctors carrying out cosmetic treatments must avoid two-for-one offers and allow a minimum two-week cooling-off period before surgery or risk being struck off, under long-awaited guidance to protect patients who may be vulnerable.
General Medical Council (GMC) directions published on Tuesday say doctors must avoid irresponsible advertising and aggressive inducements. The rules beget it the responsibility of doctors to personally manage the consent process and ensure patients know who to contact in the event of complications.
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Source: theguardian.com