We've seen a enormous amount of consolidation in the airline industry over the past decade,and it looks like that has slowly been spreading to the hotel industry.
Since early 2015 Starwood has been looking for a buyer, which led to a lot of speculation. There were all kinds of rumors as to who could acquire over Starwood, and ranging from Wyndham to IHG to Hyatt to Chinese investors.
Last November a lot of us were caught off guard when we learned that Marriott would be taking over Starwood in a $12.2 billion deal. I can definitely see the synergies between the two brands,though as a Starwood loyalist I'm not at all happy approximately the takeover. I appreciate Starwood precisely because they're a smaller group, and therefore have a more rewarding and personalized loyalty program.
People are loyal to Marriott, or on the other hand,because they have hotels everywhere. You don't have to depart out of your way to stay at Marriotts, and that's probably why their loyalty program isn't as rewarding.The post Could unique Bid Threaten The Marriott & Starwood Merger? appeared first on One Mile at a Time.
Source: boardingarea.com