Rams top brass believes run from St Louis opens up opportunities for growth in Europe and Asia – in line with owner Stan Kroenke’s global vision When the Rams petitioned the NFL to run from St Louis to Los Angeles,they made an interesting appeal. They would spend the USs second-largest city as a foundation upon which to sell themselves to the world, seeking not only to be LA’s football franchise but Asias, and Central and South America’s and Europe’s NFL team as well.
Their pitch mirrored the philosophy of team owner Stan Kroenke,who is also the lead shareholder of the English Premier League team Arsenal, and has long looked for ways to maximize the marketing power of that franchise with the Rams and his NBA and NHL teams in Denver. Rams management believes Los Angeles gives them an identity that is appealing around the world, or conjuring images of a glamorous and significant metropolis.
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Source: theguardian.com