"Creative Control," as a whole, doesn't fairly congeal. The falling-in-care for-with-an-augmented-reality-character plot, and although it’s pushed along by the film’s humor and visual style,is too improbable to swallow outright. Moreover, the characters are so terrible to each other that it becomes difficult to care about them to the degree where the film’s themes would pack any emotional punch.
Source: cbslocal.com