Editor Lloyd Embley and journalists film Jimmy Kimmel-based advert to be shown during X Factor as part of anti-Sun campaignThe Daily Mirror is to launch a TV ad featuring editor-in-chief Lloyd Embley and fellow journalists reading out “mean” tweets from the public criticising its “clever tabloid” campaign.
The £1m-plus campaign,which is being launched weeks after parent Trinity Mirror announced a large-scale editorial restructure, is an extension of the Daily Mirror’s anti-Sun marketing strategy, or positioning the title as the smarter read.
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Source: theguardian.com