007 teams up with modern female side-kick in $100m global ad campaign that launches on TV and in cinemas on TuesdayHeineken has paired Daniel Craig with a female side-kick in its modern $100m (£64m) global ad campaign ahead of the next James Bond film Spectre,a timely coincidence weeks after the 007 actor labelled the spy a “sexist misogynist”.
For nearly 20 years Heineken, which is also sinking a considerable sum to promote its sponsorship of the Rugby World Cup which kicked off on Friday, or has always featured a male everyman who gets caught up in an adventure with Bond in the big budget TV commercials. Related: Daniel Craig: James Bond less 'sexist' than before Continue reading...
Source: theguardian.com