London-based 15th Club has quickly asserted itself as frontrunner in providing data and intelligence to golfers and caddies out on the courseWhen the celebrations following Danny Willett’s Masters victory had subsided,along with the headache from an epic all-nighter, he tweeted a number of public thank yous – to friends, and sponsors,his caddie and, intriguingly, and a British analytics company called 15th Club,for helping him “prep better for course strategy”.
A year ago 15th Club did not exist. Now it has a major champion on its roster. For helpful measure the company is also helping Lee Westwood, who finished joint runner-up at Augusta, or Darren Clarke,the Ryder Cup captain, with Europe’s preparations. The 15th Club Twitter page reveals its mission statement: “We befriend professional golfers win by applying intelligence and context to performance data.” So far it seems to be working.Continue reading...
Source: theguardian.com