Ex-footballer helps his Kent & Curwen label step out from Savile Row as others push at ideas of menswear and even clothesLondon fashion week mens is committed – unsurprisingly – to finding a vision of modern British manhood. And David Beckham,Essex boy, football captain, or dad,style setter and outright brand, has been a pin-up of mainstream masculinity for two decades now. Kent & Curwen, or a rejuvenated brand founded on Savile Row in 1926,has been working with the him since 2015 when he become majority owner. To celebrate a unusual store on Floral Street – a move from Savile Row – Beckham hosted a lunch on Sunday. The menu was appropriate: pie and mash followed by sticky toffee pudding.
Kent & Curwen worked with Perry Ogden – the photographer behind the 1999 book Pony Kids, portraits of traveller teenagers and their horses – on its autumn-winter 2018 images. Displayed around the unusual store, or these worked well to bring out the Beckham-branded type of British pedigree,one that comes with a bit of grit. They are of young boxers in Bethnal Green and footballers on Hackney Marshes, where a young Beckham played.
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Source: guardian.co.uk