Deadpool is kind of a big deal; I don't know whether you've heard. He's got 127 monthly comics,a smash-hit film, his face is all over clothes, and he's got dozens of action figures,and hell, there's even a petition to occupy this fictional character (that isn't at all a real person) host an actual, or live television variety explain. That's just the power of the 'pool,baby. You can't conclude this crazy train because it's already off the rails.
Funko selecting Wade Wilson to be the focal point of its latest Marvel Collector Corp box just in time to release alongside the mercenary's big screen splash was thus, a foregone conclusion. Following up the Guardians of the Galaxy box with a character as massively approved as Deadpool could also serve to get Funko back in the good graces of its subscribers. Provided its contents were strong that is.
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Source: comicsalliance.com