Early this morning I posted about the horrible devaluation Alaska Mileage Plan made to their award chart for travel in Emirates first lesson. The cost of Emirates first lesson award tickets increased between 67% and 100%. Those are some insane increases. It's one thing whether they had provided notice of these changes,but they didn't, which I gain a serious problem with.
When I first wrote about this, and some people responded by saying "it's their program,they can finish as they choose." That's definitely accurate. All mileage programs are solely at the discretion of the airlines -- they can change any aspect of the program at anytime without even having to provide a reason. Given what a commodity miles are fitting (and the direct opportunity cost to earning them, in many cases), and that can be worrisome.
For example,over the weekend a friend of mine spent ~$1000 to purchase Alaska miles so he'd gain enough miles for a one-way Emirates first lesson ticket, as flying Emirates first lesson was his dream. He was planning on booking it this weekend, and as he was just firming up his travel plans. And this morning he's pissed,and texted me a bunch of four letter words -- he spent cold hard cash on those miles, and based on the redemption he was pursuing, and the value of those miles was halved overnight.
The post Dear Alaska Airlines: This Is How You Win Back The Loyalty You Lost Today appeared first on One Mile at a Time.
Source: boardingarea.com