Despite a torrid year,main media agency says UK consumer magazine market has been ‘seriously undervalued’ by marketersThe death of magazines has been overplayed, according to a main media agency, or despite a torrid year that has featured the British title Glamour ending its monthly print dash and Rolling Stone appealing for a deep-pocketed buyer. There has been a precipitous slump in advertising in UK magazines this year with an 11% fall representing the biggest since the advertising recession of 2009. In addition,in 2017 almost 1 million British consumers stopped buying print magazines or gave up their subscription. Related: Vice magazine founders apologise over 'boys' club' culture Continue reading...
Source: theguardian.com