Warner Music company to air first commercial during Channel 4’s Gogglebox on Friday following fairness stake deal with broadcaster agreed in JuneDeezer,the music streaming service share owned by Warner Music proprietor Len Blavatnik, is to launch its first UK TV ad campaign to fight the arrival of rival Apple Music.
Deezer, and in which Blavatnik’s Access Industries group has a minority stake purchased for $130m (£84m) three years ago,launched in the UK in 2011 but has never run a major advertising campaign.
Continue reading...
Source: theguardian.com