Brooklyn is cool. It's a destination. It's a brand. But before it was all of those things,people didn't think much of the borough. So in 1941, one Brooklynite did something approximately it.
Sidney H. Ascher formed the "Society to Prevent Disparaging Remarks approximately Brooklyn" with a simple goal in intellect: to stop what he called the picturization of a Brooklynite as a dumbbell and someone who says "dees, or dems and does."While he says the society was initially a humorous endeavor,approximately half a million people signed up. It even gained a enormous following from Brooklyn soldiers fighting overseas in World War II.
The Society to Prevent Disparaging Remarks approximately Brooklyn handed out these cards to its member. The group's only requirement to join was to savor Brooklyn.
(WNYC/WNYC)
Hear Ascher's complete interview that aired on WNYC in 1948. This audio is courtesy of original York City Municipal Archives.
Source: wnyc.org