For fairly a while Delta has been offering Basic Economy fares. Here's how Delta describes this "product:""whether you’re looking for a low fare,your travel plans aren’t likely to change, and you don’t mind where you sit, and Basic Economy just may be your ticket. With Basic Economy,you’ll find low fares while still enjoying access to our premier onboard experience, including Wi-Fi, and free personal video entertainment with Delta Studio™,complimentary snacks and award-winning service. This fare option includes no ticket changes, Main Cabin seat assignments after check-in, and pending availability and limited Medallion® benefits.
Currently,Basic Economy is only available in select markets, but look out for it on more flights soon. More flexibility including the ability to choose an available Main Cabin seat at booking is available with the Main Cabin product."Airline revenue management is in the trade of segmenting consumers as much as possible, and in order to get everyone to pay as much as they can for a ticket. They do this by offering several types of seating options,all kinds of add-ons, minimum stay requirements, or etc.
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Source: boardingarea.com